1/16/2020 - #ecommerce #extensions #marketing
by: Joffrey Henocque

In 2019, ecommerce sales turnover is up 14.3% compared to 2017.
By 2020: user experience, enriched content, intelligent search and prices are competitive factors.
Marketplaces compete for price, inventory, delivery service, while brands focus on the shopping experience and want to spark emotion.
Advanced content management, intelligent internal search engine, payment solution and enhanced user experience are features that you can set up on Magento. 
We have noticed the 10 Magento extensions that we think are essential to launch your business with relevant features in 2020.  



We were talking about sparking emotion: ACM2 for Magento 2 or ACM for Magento 1 are the perfect tools to implement your user experience strategy. 

Entirely developed by us, this extension is a real Swiss army knife for Magento :

You can manage your contents and specify them as you wish


You can also create specific types of contents that you can use and fit in multiple locations on your website.

At Blackbird, ACM is used to: 

  • Manage our Blog and create our articles

  •  Enhance our product pages

FOLLOW UP EMAIL (by Mirasvit)

After the B2C customer has ordered, he won’t spontaneously look at your products on a regular basis.

Send custom offers to your customers in order to make them come back:

This is the mission of Follow Up Email by Mirasvit

By creating precise scenarios you can reach your customers again with relevant content. Email marketing is an easily activated lever that gives you access to a wide range of campaigns:

  • Email automation in case of an abandoned cart

  • Sending promotional offers based on the latest orders

  • Sending emails after a period of inactivity

  • Sending emails based on specific events (birthday, registration date...)

FREE GIFT (by Amasty)

Free Gift for Magento 2 and Free Gift for Magento 1 allow you to set up advanced cart pricing rules and targeted offers.

You can :

  • Add free products to the customer's cart if conditions are fulfilled 

  • Generate discounts when specific products and quantities are added to cart

  • Display promotional banners to inform your customers of current offers

You can also set up several rules at once, giving you the ability to plan several sales deals.


Whether they are in a hurry, look for of the perfect product, or simply curious,
your users want to be able to browse simply and quickly. They also want to browse various contents that will stimulate their willingness to buy.

A3M for Magento 2 is also an extension developed by Blackbird that allows you to create a complex and structured menu, which for example you can enhance with special offers, images and text content for SEO.

Mega Menu example on Ukal :

mega menu ukal

Regardless of your products catalogue, allow your customers to easily and quickly find the information they are looking for.


ELASTIC SEARCH (by Mirasvit)

In addition to the mega menu extension that we described you above,

Elastic Search by Mirasvit is a smart internal search engine so that your customers can reach the information that matters to them.


Elastic Search allows you to show products to your users directly from the search bar, but not only :

  • It anticipates typing mistakes to suggest the most relevant product.

  • With its algorithm, it can identify search terms in several block on your website, not just in the name of a product.

  • It makes suggestions according to the search habits of visitors.

  • Compatible with Advanced Content Manager, Elastic Search suggests your editorial contents in the results as well.


The contact form is the tool that allows your users to get in touch and take a step towards you.

With WebForms Pro for Magento 2 et WebForms Pro for Magento 1, quickly create all types of forms anywhere on your website :

  • Text Fields
  • Dates
  • File deposit
  • Personal information


You can also easily add Google reCaptcha to enhance the security of your website.


B2B merchants also have reasons to improve their ecommerce website: 

  • B2B online activity is up by 50% from 2015 to 2017

  • The number of B2B searches among the 18-34 age group is up by 70% from 2012 to 2014.

  • On average, the B2B buyer depends on 6 different channels to place an order (file exchanges, phone calls, submitting a quote, etc). 

  • Mostly: 31% of B2B buyers want to do their researches and purchases with the minimum possible interaction.

You can improve the way your business works with Request a Quote for Magento 2 developed by Amasty It’s a great extension dedicated to your professional (or private) customers that allows them to submit quotes easily.

Just like any carts, the customer can add products in their quote request, or transfer them from their shopping cart to :

  • To know the price of the products on which you have hidden it

  • Negotiate the total price of the cart

  • Custom products

This will encourage your users and customers to get in touch with you and thereby maintain a lasting relationship and potentially increase your sales.


The payment solution from the French banks “Crédit Mutuel” and “CIC” gives you control over orders by allowing your customers to choose among different payment methods in a single extension : 

With Monetico, it’s easy to : 

  • Pay by Visa, Mastercard, American Express and Paypal

  • Setting 3D Secure up and set the amount that you want for payment authentication

  • Let customers choose to pay in 1 time, 2 times, 3 times... or even 4 times !

  • Allow payments in 6 currencies: EUR, USD, GBP, JPY, CHF
    (and Nordic currencies)


Improved Layered Navigation for Magento 2 and Improved Layered Navigation for Magento 1 have a lot of features that allow you to structure your product pages, category pages and custom your filters.
The users can :

  • Filter categories with many criterias (price, colors, sizes, ratings etc.)

  • Cumulate product filters to get precise search results

  • Browse seo-friendly URLs for product pages

  • Load product pages faster with Ajax filters


What’s enhanced :

  • Smooth navigation

  • Users presence to browse your product catalogue


With Advanced Shipping Pro for Magento 2 and Advanced Shipping Pro for Magento 1,
set all your shipping conditions and rules for delivery.

Gather in this extension the rules for your different delivery methods and set them up easily.

Whether you ship to Europe, to the USA or to specific countries, Advanced Shipping Pro handle all exceptions on a case-by-case basis and allows you to set each delivery charge.

You want to know the best part?

At Blackbird we will know exactly what’s relevant for your Magento Website according to your business and your ambitions, and we will know how to set it up.

The growing competition between advertisers, marketplaces and vice versa can be very beneficial for your business. Just prepare yourself with the right tools, listen to the right advices and stay tuned to your customers' needs.
We will be delighted to collaborate on these topics in 2020 with you :)

Nota Bene : Fell free to ask us if you are considering to switch from Magento 1 to Magento 2 (yes, M1 will soon no longer be maintained by Magento and Adobe), for that too we know how to support you ;)



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