Feedback from E-commerce Berlin Expo 2019

3/8/2019 - #culture-web #ecommerce

by: Thomas Klein

In February 2019, the Blackbird team (Caroline, Emilie and Thomas) got the opportunity to visit the Ecommerce Berlin Expo event for the first time. This event is the largest in the capital, welcoming more than 5000 visitors and 150 exhibitors every year. Thanks to its 40 speakers and 4 conference rooms, this exhibition was able to offer visitors a large number of conferences about the latest trends in the world of e-commerce. 

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Adding a delivery date on Magento 2

7/13/2018 - #development #ecommerce #extensions #magento


In the fast growing eCommerce industry, one of the major concern, where users’ expectations are still very high is certainly the delivery. Most of the time online consumers want to receive their order as fast as possible, and that is when adding a delivery date becomes a crucial reassurance factor which triggers the purchase.
Many researches highlight the importance of this consumers’ demand which can have a direct impact on your conversion rate.

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How to implement a Store Locator for Magento 1

7/6/2018 - #development #ecommerce #magento

by: Régis Grutter

Dear web surfer, powerful waves have brought you here, pushed by curiosity and a hunger for eCommerce wisdom. Your hands move quickly over the keyboard as a surfer does on his surfboard. Your soul is seeking for knowledge, and here is the outcome of your exhausting adventure. This article will, I hope, become a rewarding and enriching stop of your journey. I introduce you to the “Store Locator” illustrated by its implementation for Bananamoon.    

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Summer fresh news

7/4/2018 - #Agency life #ecommerce #magento


It’s finally summer! And here we close one more accomplished season from a year of growth (plant growth), at Blackbird Agency.

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Instagram's new face

6/29/2018 - #culture-web #ecommerce #marketing

Over the last ten years, social media has impacted the way companies choose to expand its eCommerce. Today’s upward trend is social commerce: when users search for advice on goods and services from other users before making purchases online.

Therefore, more and more companies turn their selling strategy towards commercially exploitable social networks. Consequently, these platforms have to adapt to this changing demand and that is what Instagram did. It is difficult to miss this place filled with perfect images, where everything seems beautiful and idyllic. Nevertheless, unavoidable partnerships and sponsored publications convert the dream cloud into a business.

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How to make a Product Listing with Hover images on Magento 2

6/27/2018 - #development #ecommerce #magento

by: Etienne Gutbub

Products images are really important for an online store. It is one of the most interesting components for the customer as it will bring his experience closer to reality. Usually, online stores have multiple photos available on the product page. However, the customer needs to be on the product page in order to see more images.   

How about showing more images on the products list? What about showing another image for each product when the customer’s cursor hovers over a product item?
This is simple, fast and will provide for sure a better customer experience on your online store. 
I will show you in this article how to achieve this step by step. 

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Winter 2018 at BB!

4/17/2018 - #Agency life #ecommerce #magento


It is now a tradition, when comes a new season, it’s time for us to give you some fresh news about the agency.  So, what happened to the team Blackbird since our 2018 flourishing wishes? Here we go :

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The recipe for a good Data Model on Magento 2 - Part 1

3/22/2018 - #development #ecommerce #magento

by: Kévin Weyhaupt

The menu today : realise a good data model for your future projects on Magento 2, eventhough this is not French cuisine, we wanted to offer you our recipe. 

As a recipe, there will be different steps to realise and here is the list of ingredients and preparation to make :

  • Part 1 : preparing the main ingredients
  • Part 2 : adding flavour
  • Part 3 the Chef’s secret

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The recipe for a good Data Model on Magento 2 - Part 2

3/22/2018 - #development #ecommerce #magento

by: Kévin Weyhaupt

Part 2 : Adding Flavour

At the moment we only have the business-class-model part, we need to add the relation with our datas. To do so, we will create our “resource models”. The resource models enable to link our models with the data base. Here the classes inherite from AbstractDb in order to accomplish some operations before or after different actions on the database, for instance « after/beforeDelete», « after/beforeSave » but above all to define in the constructor the table and the primary key related to our object using the “_init” method.

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Blackbird is a web agency specialized in the development of eCommerce websites. We are Magento Experts and we offer our services and advice for e-marketing, strategy, branding, deployment and methodology.

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