Performance : Speed up image loading on Magento 2

Since 2020 Google has made it clear that a site’s SEO will take into account both page load time as well as its ability to load interactive content in priority and in a way that’s intuitive for the user.
These metrics are called  "Core Web Vitals" and from May 2021 will be taken into account for the ranking of search results. This is of importance to e-merchants around the world as well as the various growth players in the Web and e-commerce fields.
At a time when websites take an average of 22 seconds  to load completely on mobile, and when average page weights consist of 38% of images, it’s clear that one of the challenges facing e-commerce is how to significantly reduce the weight of the images on their pages.
So, what are the positive impacts of image optimization?
How can you reduce the weight of the images of your site on Magento 2?

How to use video to increase conversion rates

If a picture is worth a thousand words, a video can very well be worth a thousand sales. According to a study by Fevad, 64% of visitors are more likely to buy a product after watching a video.

In the online sales process, buyers need to be reassured and questions answered. This is where video comes in: as well as being attractive, it’ll make you stand out from the competition.

E-merchants, it's time to switch to PWA !

Wondering how to increase your conversion rate? How to be better referenced? How to lower your site’s bounce rate? How to make your site more responsive? Or how to engage and retain your customers?

Blackbird has the solution: the PWA!

Magento 2 migration : pitfalls to avoid

Although the terminology can be confusing, the move to Magento 2 is more a change in technology than a migration to a new version. This transition, which has become essential at a time when Adobe is abandoning maintenance on M1, represents a real technical and organizational challenge for agencies and e-merchants who want to upgrade. Here’s a brief overview of the main pitfalls to avoid.

Magento 2 : How to optimize the loading of JavaScript files

Web performance is a focal point in e-commerce. It influences your position in SEO, your cost-per-click for the paid ads but also the customer experience and therefore your conversion rate.

A lot of aspects should be taken into account to increase the response times. Advanced JS Bundling is a concept to increase the loading speed of JavaScript files.