The Team's Blog

It's Spring!

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If you follow us, you have understood that we are committed to the changing seasons. Symbol of both the passing of time and the perpetual cycle of life (Ooooh). We remain ourselves as we continue to progress (Aaaah). Spring ends in Winter and opens a gentle transition to Summer. The blossoms are growing, still afraid of the last frosts, while the rainbow ponies appear on social networks. Clear signs that it is time for us to tell you about our adventures over the past three months.

The Developer's Ethical Responsibility

by: Clément Pailler

In the context of the ambitious objectives of digital transformation, we are witnessing the emergence of design practices that raise the question of the developer's responsibility. Where do these practices come from? Are they implemented unintentionally? Can they be avoided?

Feedback from E-commerce Berlin Expo 2019

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In February 2019, the Blackbird team (Caroline, Emilie and Thomas) got the opportunity to visit the Ecommerce Berlin Expo event for the first time. This event is the largest in the capital, welcoming more than 5000 visitors and 150 exhibitors every year. Thanks to its 40 speakers and 4 conference rooms, this exhibition was able to offer visitors a large number of conferences about the latest trends in the world of e-commerce. 

What is a MVP?

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Although it is hasty, the definition given by Wikipedia has the distinction of being in perfect harmony with the very purpose of what it defines: a minimal and viable product.

How to use effectively inbound marketing for your eCommerce ?

You may have already heard about inbound marketing but the question is: do you use it the right way for your eCommerce?

Adding a delivery date on Magento 2

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In the fast growing eCommerce industry, one of the major concern, where users’ expectations are still very high is certainly the delivery. Most of the time online consumers want to receive their order as fast as possible, and that is when adding a delivery date becomes a crucial reassurance factor which triggers the purchase.
Many researches highlight the importance of this consumers’ demand which can have a direct impact on your conversion rate.

How to implement a Store Locator for Magento 1

by: Régis Grutter

Dear web surfer, powerful waves have brought you here, pushed by curiosity and a hunger for eCommerce wisdom. Your hands move quickly over the keyboard as a surfer does on his surfboard. Your soul is seeking for knowledge, and here is the outcome of your exhausting adventure. This article will, I hope, become a rewarding and enriching stop of your journey. I introduce you to the “Store Locator” illustrated by its implementation for Bananamoon.    

Summer fresh news

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It’s finally summer! And here we close one more accomplished season from a year of growth (plant growth), at Blackbird Agency.

Instagram's new face

Over the last ten years, social media has impacted the way companies choose to expand its eCommerce. Today’s upward trend is social commerce: when users search for advice on goods and services from other users before making purchases online.

Therefore, more and more companies turn their selling strategy towards commercially exploitable social networks. Consequently, these platforms have to adapt to this changing demand and that is what Instagram did. It is difficult to miss this place filled with perfect images, where everything seems beautiful and idyllic. Nevertheless, unavoidable partnerships and sponsored publications convert the dream cloud into a business.

How to make a Product Listing with Hover images on Magento 2

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Products images are really important for an online store. It is one of the most interesting components for the customer as it will bring his experience closer to reality. Usually, online stores have multiple photos available on the product page. However, the customer needs to be on the product page in order to see more images.   

How about showing more images on the products list? What about showing another image for each product when the customer’s cursor hovers over a product item?
This is simple, fast and will provide for sure a better customer experience on your online store. 
I will show you in this article how to achieve this step by step.